The studio
Sport, streetwear, fashion & lifestyle production in Dubai
HAUS 808 is a production studio in Dubai, built for brands that live in culture. We make campaigns, brand films, photography and activations for sport, streetwear, fashion and lifestyle brands across the UAE, Saudi Arabia and the wider Gulf. Street credibility with a luxury finish: that is the standard on every job.
Two founders, two worlds
Serto is a HYROX PRO athlete, certified HYROX coach and founder of ndo.club, one of Germany's biggest run communities. He doesn't market sport from behind a desk; he trains it, races it and casts from inside it. Esra Sam is an editorial fashion photographer and creative director published in GQ Middle East, Numéro and 032c, with projects for Dior, Gucci, Hermès and Chanel. One studio, work that feels real on the street and finished like a magazine cover. Meet the founders
What we make
Campaign production from concept to delivery, photo and film, creative direction, athlete and talent casting, launch events and social content. One team handles the idea, crew, locations, permits, shoot and post, so the work lands on time and on brand. Our services
Selected work
Streetwear for Snipes' Middle East launch. Sport for Puma Middle East and Brooks Running. Creator culture for Amazon. Fight culture with Batello MMA. Editorial fashion for ELLE Arabia × Dior and Numéro, and luxury work for Gucci and Hermès. Brands we have worked with also include New Balance, Saucony, JD Sports and Maserati. All work
Where we produce
Based in Dubai, shooting wherever the brief needs us: across the UAE in Dubai and Abu Dhabi, in Saudi Arabia in Riyadh and Jeddah, and in Doha, Kuwait, Bahrain and Oman. See how we run productions across the Middle East, or read our guides on shoot costs in Dubai and streetwear campaigns in the Gulf in the Journal.
Got a launch coming up? Send us the brief. Not ready to brief yet? Start with a free brand audit. العربية